Case Study: “Invest In Yourself: The Podcast Network” Gets An Upgrade

It’s our duty to support entrepreneurs that show huge potential and represent them in their best light with a professional website. It goes without saying that we invest in ourselves, our technology, our partners and founders.

Phil Better was Chris Cownden’s first podcast mentor and has been working with Chris over at Podcast Launch Agency for the last 2 years.

It was time for an upgrade. Phil invested in himself so we invested in him and created a phenomenal website for him to do him justify for all the impact he is having as a podcaster, international speaker and entrepreneur.

Here is the before (left) and after (right) so you can see the difference.

This is the upgraded version of the website: and his initial reaction below.

Here what Phil had to say about us in his own words.

Our goal was to completely overhaul his online presence with a cutting-edge website that not only reflected his brand’s ethos but also significantly improved user experience and conversion rates.

Phil faced several challenges with his existing website:

  • Outdated Design: The previous website did not reflect the modern, professional brand image he wanted to project.
  • Poor User Experience: Navigation was cumbersome, and the site was not optimized for mobile devices, leading to high bounce rates.
  • Inadequate SEO: The site was poorly optimized for search engines, resulting in low visibility and organic traffic.

Just like everything we do, we spotted other opportunities for Phil’s new website. Our approach was holistic, focusing on both aesthetics and functionality to create a seamless online experience that drives conversions and fosters brand loyalty.

  • Modern Aesthetic: We developed a visually appealing design that aligns with Phil’s brand identity.
  • Intuitive Navigation: The site architecture was restructured for intuitive navigation and a search bar, ensuring users can find what they need with minimal clicks.
  • Mobile Optimization: Given the significant portion of traffic coming from mobile devices, we ensured the site was fully responsive, offering a seamless experience across all platforms.
  • SEO Strategy: We have already started working on implementing a comprehensive SEO strategy, including keyword optimization, quality content, and technical SEO, to improve visibility and organic reach.

About Phil Better, The Podcast Mogul

Phil is the host of multiple podcasts and a true visionary in the podcast industry helping independent podcasters grow and monetize their shows. He launched Invest in Yourself: The Digital Entrepreneur Podcast in 2020 which is now a Multi-Award Winning Podcast with over 400 episodes and multiple spin-off podcasts in development.